The problem
Julie Johnson, IBCLC, has spent more than two decades helping Utah mothers and babies feed comfortably, most often in their own homes. Her practice has a loyal following and strong reviews. Her website didn't do it justice. It was hard to tell from the homepage what she helps with, where she travels, or which insurance she takes, which are the three things a tired, worried new parent needs to know first. And the plain domain, without the "www", didn't load at all, so anyone typing her address from a business card could hit a dead end.
What we did
We rebuilt the site from scratch, then started on local search.
- Organized around what a mother is feeling. Instead of a list of services, the site starts with problems in a parent's own words: "It hurts to nurse," "My baby will not latch or stay on," "I am not sure I am making enough." Each one opens a page that explains what's going on, what a visit looks like, and what it costs.
- The answers people look for, up front. Visits and pricing, insurance, and the area she travels to each have a clear home. Her in-network insurers sit right under the headline, and phones get a persistent call-or-book bar.
- A design that feels like her. A calm "lagoon" palette, warm type, and her own script logo redrawn as a crisp vector. The photos are her own, optimized with our image service. The site is built to accessibility standards: keyboard navigation, readable contrast, and motion that switches off for visitors who prefer it.
- Nothing invented. Every fact on the site comes from her own materials. Claims she hadn't documented were left out on purpose, testimonials stay in her clients' words, and her eight existing articles were carried over intact.
- Privacy where it counts. The booking form asks only for the basics and tells visitors not to include medical details, while clinical intake stays in her secure client portal. Videos load from YouTube's privacy-enhanced mode only when someone presses play.
- Local SEO groundwork. Structured data that describes her as a local medical business, with FAQs, services, and articles marked up for search. Every URL from the old site redirects to its new home, so no link or search ranking was left behind. The bare domain now works, and Search Console and her Google Business Profile point to the new site.
Status
Live at birthandbreastfeedingsolutions.com since September 2026, with ongoing SEO and care work under a monthly plan. Search results take time to show up, so we'll add numbers here once there are numbers worth reporting.